PRESENTATION & DECK DESIGN
CORPORATE • PRODUCT ILLUSTRATION • TIMELINE • COMPARATIVE REASONING
DATA & CHARTS • INFOGRAPHICS • VISUAL METAPHORS • BULLETS & SUMMERIES
For 4.5 years I the creative studio at a legal trial consultancy firm, directing teams that produced high-stakes visual arguments for trials, hearings, and jury focus groups. What I learned: a good deck explains, a great one changes minds.
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I designed customized presentations that were visually appealing and strategically persuasive, built to move the needle where it matters.
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This same method works for anyone who needs to shape narrative and move an audience to action—whether that's a trial, a pitch, or a board decision.
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Since my work product was confidential, I created the mock decks below to demonstrate how I structure arguments, pace information, and design visuals so the message land with these in mind:
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CLARITY: Put emphasis on the key points.
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CONFIDENCE: Every slide has a meaning.
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IMAPCT: To make the audience remember what matters
CORPORATE
I approach every deck the same way would when writing a script for an animated explainer: what is the problem? How do we solve it? And only then – this is who we are. In other words – simplify the story so it lands where it needs to.
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This mock deck for a fictional piano manufacturer shows how I structure that story – the market today (the problem) -> what the company brings (the solution), data and app solution (the proof) -> the process and call to action. When we get to the end, the viewer is taken on journey that brings him to only one inevitable conclusion.
PRODUCT ILLUSTRATION AND COMPARISON
These demonstratives break a product into its essential building blocks, showing each component in a precise, realistic way. The idea is to make complex mechanisms easy for non‑experts to understand.
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They are often used in intellectual property and patent cases, where judges and juries need to see how a design works or how two designs differ, but the same approach works other cases where clarity is needed: highlighting different areas of a site, walking through a technical process, or revealing exactly where things went wrong.
TIMELINE
A timeline doesn't just list dates. It tells a story. By showing how events connect and highlighting cause and effect, a well‑paced timeline lets the viewer follow the narrative without getting lost in the details.
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Icons, animation, and pacing turn a confusing sequence Adds to its digestibility. Whether it’s a judge, jury or an investor, it makes the chain of events memorable and solidify the story.
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This works anywhere you need to show causation, not just sequence: legal cases, product launches, organizational histories, anything that unfolds over time.
COMPARATIVE REASONING CHART
Comparative reasoning visuals seem simple, but they’re often overlooked exactly when they would help the most. Placing options side by side makes similarities and differences impossible to miss: Positive vs. Negative, Before vs. After, Fiction vs. Reality, and more.
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Using distinct colors further reinforces the message you want to convey. For instance, differentiating between “Good” and “Bad” through color cues makes the audience feel the option you want them to choose.
CHARTS AND GRAPHS
Charts and Graph, simply put, represent data. But when they frame a story, that is when they become powerful. Their real value is in how they support a narrative, persuade, and point your audience toward a conclusion.
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In this example, the design is intentionally simple, so color and emphasis guide attention to what matters: a decline in sales beginning in October 2023, and, when we zoom in on that period, we can clearly compare and see that as one company’s sales fell, another company’s increased. When that pattern is tied to a specific event, such as a patent infringement, the visualization shows more than just correlation: it helps make a case for causation and reinforces the narrative of fault.
INFOGRAPHICS
Like charts, infographics organize information into a story rather than a list of facts. This is a simple example of how we can use icons, illustrations and graphical representations alongside the data to clarify and anchor the information.
VISUAL METAPHORS
Visual metaphors are powerful tools for simplifying complex ideas. By borrowing a familiar image or analogy to stand in for an abstract concept, they clarify your point and anchor it in your audience’s memory.
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In this case, the challenge is large numbers. Most people struggle to feel the difference between 100 and 1,000,000 - it’s too abstract. By using a cube whose size scales with the value, the comparison becomes tangible: you can see the gap instead of just reading it, which makes the argument much easier to grasp and remember.
BULLET POINTS
Clear, concise bullets are the backbone of persuasive presentations. They let audiences absorb key points instantly instead of going through a dense text block. This is critical when a jury needs to remember your argument during deliberations.
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Icons strengthen recall further. By using bullets strategically throughout the deck, as roadmaps, summaries, and reinforcement, you create a structure that guides the viewer through an inevitable narrative.