FOR THE ARTIST
I was hired to design a landing page for a new non-profit: For The Artist. The brief was very simple - the page would be just a logo, chat bot and some kind of a movement the reflects the idea of the organization.
​
The logo was already designed by someone else, and I liked the way they played with the negative space, so I came up with 3 initial concepts, all used the idea of a button that when you click it, the chat bot opens, but also something changes in the layout. The visual concept that led me was the idea that we start with chaos and when we click on the chat bot that provides information, order is created.
The client liked the the isometric version but we wanted to give it a more organic artistic feeling, so I did 2 tests - one that looks like a sketch and one realistic clay render.
We ended up going with the clay version.
After finalizing the clay version we felt the result had an "unfinished" look to it, so we refined it further and changed the texture to bronze, and that was our final version.
